I'm a creative director and brand marketer born, raised and based in Los Angeles — the right city for someone who spends most of his time thinking about entertainment, culture and the moments where they collide.
For the past 7+ years I've been on the Global Brand Team at Netflix, leading a small team building the brand voice for one of the most watched — and argued-about — entertainment companies on earth. I've run global campaigns, led the company's first comprehensive voice guidelines and created the Netflix Marquee on Sunset Blvd, where I serve as editor-in-chief — overseeing each week's message and writing many of them. That program has grown to 17 placements across 13 markets. Our first post was the most successful brand post in LinkedIn history.
Before Netflix, I led creative at small agencies — one of which won AdAge Small Agency of the Year twice — and contributed to brand campaigns at CVS, Twitter and Medium.
The work has been recognized by Cannes Lions, Clio, One Show, D&AD, ADWEEK and AdAge.
As a film student at NYU, I created the first mash-up trailer on the internet — a cut of Kill Bill and The Passion of the Christ that went viral before viral was a word. Mel Gibson's company threatened to sue NYU to take it down. The Museum of the Moving Image exhibited it anyway.
I believe the best brand work feels like it came from a fan, not a company.
