The Netflix Marquee is a permanent brand fixture on Sunset Blvd — one of the most photographed streets in the world. Its mission: bring Netflix's brand voice into the real world by amplifying the conversation around culture with witty, reactive messages that change every week.
It's OOH that moves at the speed of internet — bringing unexpected joy to commuters, creating Netflix-flavored FOMO, and earning its place as a memorable part of an iconic boulevard. Rather than leaning on promotional messages, the Marquee reflects what everyone is already talking about at that exact moment. In our first few months alone we started a flame war between The Rock and Ryan Reynolds, celebrated Halle Berry and Regina King, urged people to listen to scientists in the spirit of Don't Look Up, and issued a PSA to stop at red lights on behalf of Squid Game.
I created the program and serve as its editor-in-chief — overseeing each week's message and writing many of them. What started as a single billboard on Sunset has since expanded to 17 placements across 13 markets — Times Square, Trevi Fountain, Madrid, Seoul, Paris, Warsaw, Johannesburg, Mexico City, Buenos Aires, Bogotá, Sydney, Stockholm and more. Our first message was the most successful brand post in LinkedIn history.
