You're Not Ready
For What's Next

Every year, Netflix opens its biggest tent and invites the world in. For 2025, we wanted that moment to feel different — less sizzle reel, more sensory experience. The brief: make people feel what it's like to watch Netflix, not just see what's coming.

Co-developed with Wieden+Kennedy Portland and directed by Megaforce, the resulting film drops a bored office worker headfirst into Netflix's universe — bouncing from the Upside Down to Squid Game's trials to the halls of Nevermore, stitched together with a custom score that weaves Netflix's most recognizable music into one cinematic rush. It's packed with Easter eggs fans are still decoding.

The campaign rolled out globally across OOH, digital and a 360 live event at the Egyptian Theatre in Los Angeles — simultaneously streamed across 12 countries. Variety, The Drum, Shots and Ad Age all covered the launch. Netflix CMO Marian Lee called it the company's most ambitious brand campaign yet.