One Story
Away

Netflix was a wildly beloved product — but outside of "Netflix & Chill," it lacked a brand positioning that could distinguish it from the onslaught of new streaming competitors all arriving at once.

The answer was right there in the product itself. Storytelling is the best way to feel more emotion and see more perspectives. Netflix isn't just entertainment — it's an empathy generator unlike anything else in the world. As creative lead on the global project, we set the brand foundations for the next decade, culminating in the launch of Netflix's first ever brand campaign: One Story Away.

The campaign asked a simple question: what story changed you? It invited audiences to see themselves in the characters, worlds and ideas on screen — and to remember why storytelling matters in the first place. Developed in partnership with AKQA.