Fans Make
The Movies

On Oscar weekend, we wanted to remind everyone what it feels like to be a kid in love with movies — before the red carpets, the studios and the awards season machine took over the conversation.

It was the perfect moment to enlist the brilliant, homemade auteurs The Ikorodu Bois from Lagos, Nigeria. Together we created a campaign that celebrates true movie love by shifting the narrative from the glitz of the industry to a new generation of global film fans — kids recreating Hollywood blockbusters frame-for-frame with nothing but passion and a camera phone.

The campaign was a reminder that the love of movies doesn't live on the red carpet. It lives in bedrooms, backyards and living rooms around the world.