For over two decades, Netflix has been a guest in people's homes. Netflix House flips that equation entirely.
Launching in Philadelphia and Dallas in 2025, Netflix House is a permanent, 100,000+ square-foot entertainment venue where fans can step inside the worlds they've been watching — Stranger Things, Squid Game, Wednesday and beyond. It's Netflix's boldest bet on what brand experience can be: not a pop-up, not a stunt, but a new category.
I led creative for the launch campaign, working with Netflix Brand Creative Studio and director Amber Grace Johnson to capture the scale and spirit of what we'd built. The line wrote itself: "For years, you've welcomed us into your house. Now come to ours." A Las Vegas location is already in the works for 2027.
